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“An industry source has spilled to “Insider” that Sephora is dropping two TikTok Stars beauty lines – Addison Rae’s “Item Beauty” and Hyram Yarbro’s “Selfless by Hyram.”
“Item Beauty” can still be found online for now, but “Selfless” is nowhere to be found on their site.
Why? Well, the insider also spills that Sephora’s customers just didn’t click with either of the two brands.