To turn the launch of his new album, “Play,” into a sweet celebration, Ed Sheeran is teaming up with Van Leeuwen for an ice cream collab!
The new limited-time flavor, Pink Play, is a punch-flavored treat swirled with dragonfruit and guava cake that’s as bold as the album it’s inspired by.
It will be available starting this Wednesday in New York City Van Leeuwen Scoop Shops, just two days before the new album hits stores on September 12th.
It follows Van Leeuwen’s tradition of music tie-ins, like last summer’s Sabrina Carpenter “Espresso” flavor, making this a must-try for Sheeran fans with a sweet tooth.