Balenciaga Made An $1,800 Lay’s Potato Chip Bag

Kim Kardashian is going to need to be in the mood for a snack thanks to her favorite fashion house, Balenciaga. The company has partnered with PepsiCo for a series of purses designed to look like Lay’s potato chip bags, with a retail price of $1,800 each.

The totes were part of Balenciaga’s runway presentation during Paris Fashion Week but went mostly unnoticed. The bags come in four “flavors,” including Original, Salt & Vinegar, Lime, and Flamin’ Hot, all with Balenciaga branding underneath the Lay’s logo.

Source: Page Six


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