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A group representing eight of the biggest chains including AMC Entertainment, Regal Cinemas, and Cinemark is getting ready to lure moviegoers back with a reinvention of the spaces.
The National Association of Theatre Owners said they know "competition for consumers' hard-earned dollars is fiercer than ever" and the renovations are a "tangible way" for moviegoers to experience change.
The remodels are centered on modernizing theaters and upgrading experiences through projection technology, snacking, new audio equipment, and new seating.
It’ll cost about $2 billion to make the changes.