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People are split over the presence of Taylor Swift at NFL games in which her boyfriend Travis Kelce plays...some like it, some are over it.
The NFL definitely likes it when she shows up to support her man; according to a new report, the league has benefited to the tune of nearly $ 1 billion in publicity since Swift became a (visible) football fan in 2023.
That includes spikes in ticket sales and merchandise, especially among female fans, according to Marketwatch data.
Is that particular gravy train over for the league?
It's a possibility, as Kelce has yet to announce whether he was returning for another season with the Kansas City Chiefs or retiring.